A good quality home care for a loved one can be hard to come by these days. In search of reliable care, families with elderly relatives or individuals dealing with chronic diseases encounter both practical and logistical challenges. In the Middle East, where family values are deeply rooted, the need for dependable home healthcare has grown significantly. Yet, many families face difficulties accessing services that provide both medical excellence and personalized support. This gap inspired Dr. Athar Mohammad Naghi to establish a pioneering initiative dedicated to transforming the way healthcare is delivered in the region.
Dr. Naghi, the Founder and CEO of Roqoun Home Care, envisioned a solution that prioritizes dignity, comfort, and holistic healing. Established in 2023 in Jeddah, this service has quickly become synonymous with high-quality, patient-centered services. “Delivering high-quality medical home care services tailored to unique patient needs is our mission,” says Dr. Naghi. Her commitment to improving lives and her belief that recovery starts at home have positioned the company as a leader in the field.
Let’s delve into the story behind Dr. Naghi’s transformative healthcare journey for families across the Middle East!
From Personal Experience to a Vision for Change
Dr. Naghi’s journey into home healthcare began long before she founded Roqoun. Early in her medical career, she saw firsthand the struggles families face when they try to provide their loved ones with the care they deserve at home. It wasn’t just the lack of proper services—it was the emotional toll, the challenges of coordinating care, and the frustration that came with navigating a fragmented healthcare system.
One day, after seeing yet another family overwhelmed by the complexities of home care, she had an idea: what if she could create a service that would make it easier for families to access the care they needed, without all the stress and confusion? “My inspiration came from seeing how personalized, compassionate care changes lives,” she explains. This idea was not just about providing a service; it was about giving families the support, care, and comfort they deserve while keeping their loved ones at home, where they feel safest.
A New Approach to Home Healthcare
When Roqoun Home Care was founded, it wasn’t just about offering medical services. It was about providing something much more profound—an approach that puts the patient’s well-being at the center of everything. Dr. Naghi’s vision was to create a service that combines professional medical care with the warmth, dignity, and respect patients and their families need.
The range of services offered by Roqoun is designed to cater to different needs. From physiotherapy to elderly care, newborn care to IV vitamin therapy, every service is carefully tailored to meet the specific needs of each individual. “We believe the journey to recovery begins at home, and we are here to support our clients every step of the way,” Dr. Naghi emphasizes. It’s not just about treating a condition; it’s about understanding the person as a whole and creating a care plan that supports their emotional, physical, and mental well-being.
Healing Begins at Home
What sets Roqoun apart is the philosophy that healing begins at home. For Dr. Naghi, recovery isn’t just about the clinical aspect of care—it’s about creating an environment where patients feel secure, supported, and empowered. Whether it’s a patient recovering from surgery or an elderly person managing a chronic illness, being at home makes a world of difference.
Families who have used the service often describe the comfort and peace of mind it gives them. The staff doesn’t just show up to provide medical treatment—they form connections with the patients, building trust and offering the emotional support that is just as important as the physical care.
“I’ve seen how small acts of kindness and personal attention can make a huge difference in someone’s recovery,” Dr. Naghi shares, reflecting on the team’s dedication.
Overcoming Obstacles
Building a successful home care service in the Middle East came with its own set of challenges. One of the biggest hurdles was overcoming skepticism in the community about the effectiveness of home healthcare. Dr. Naghi’s team worked tirelessly to educate families, partnering with hospitals, and offering workshops to explain how home care could improve the lives of their loved ones. “Building trust through transparency and results has been our strategy,” Dr. Naghi notes.
Logistical challenges were another hurdle. Coordinating care between different specialties—nurses, physiotherapists, and doctors—could have been a complicated process. But with careful planning and seamless communication, Roqoun made sure that each patient received integrated, well-coordinated care.
Stories of Change
The impact of Roqoun Home Care can be seen through the lives of the people it touches. One story that stands out is that of an elderly woman who was struggling with mobility. After working with Roqoun’s physiotherapists, she regained her independence. The improvement wasn’t just physical—her confidence and outlook on life were transformed, too.
“Our team’s care not only improved her physical health but also lifted her spirits,” Dr. Naghi recalls. Many other families have expressed similar feelings, describing the service as a lifeline during challenging times.
Looking to the Future
Looking ahead, Dr. Naghi is excited about what the future holds. Roqoun Home Care’s mission is far from complete. The next step is expanding their reach to other regions across the Middle East, allowing more families to benefit from their personalized care. The integration of new technologies, like AI-driven health monitoring, will allow them to further improve their care model, making it even more proactive and personalized.
“Our vision is to become the premier choice for home care services, known for excellence and compassion,” says Dr. Naghi, as she plans for Roqoun’s future. While technology will play a significant role in their plans, Dr. Naghi remains focused on the human side of healthcare—building relationships, offering support, and providing care that truly makes a difference.
A Legacy of Compassionate Care
Dr. Naghi’s journey with Roqoun Home Care is just beginning. What started as a personal vision to help families facing the challenges of home healthcare has blossomed into a trusted service that is transforming lives across the Middle East. With her commitment to excellence, compassion, and innovation, Dr. Naghi and her team are creating a lasting impact, bringing hope and healing to families throughout the region.
