Mohamed Hassanin: Leading the Aesthetic Revolution in Middle Eastern Healthcare

Mohamed Hassanin
Mohamed Hassanin

You know how they say the world’s getting smaller? When it comes to healthcare innovation in the Middle East, it’s more like it’s exploding with possibilities! This region is experiencing a remarkable transformation, particularly in the UAE, where visionary leaders are redefining the healthcare sector. One such leader is Mohamed Hassanin, Founder and CEO of Helix Medical Solutions.

Hassanin’s journey began with a strong foundation in chemistry and extensive experience in aesthetics and laser surgery. Recognizing a significant gap in the market for high-quality medical devices, he established Helix Medical Solutions to provide healthcare professionals with the tools they need to enhance patient care. His vision is not just about supplying equipment; it’s about revolutionizing the way aesthetic healthcare is delivered in the region.

With Hassanin’s leadership, Helix Medical Solutions has quickly become a trusted partner for healthcare providers across the MENA region. The company’s commitment to innovation and quality has positioned it as a key player in enhancing patient outcomes and elevating the standards of care in aesthetics.

As the Middle East embraces digital health solutions and advanced technologies, Hassanin is prepared to lead Helix Medical Solutions into new markets, including plans for expansion into Oman and Egypt. His forward-thinking approach and dedication to understanding customer needs are driving the company’s growth and ensuring its role as a leader in the healthcare revolution.

With visionaries like Mohamed Hassanin steering the industry, the future of aesthetic healthcare in the Middle East looks promising, paving the way for a healthier and more innovative tomorrow.

Let’s delve into the interview details below!

Can you share a bit about your background and what inspired you to co-found Helix Medical Solutions?

I graduated from the Faculty of Science, Chemistry Specialization Department, in Egypt, with a Postgraduate Diploma in Analytical Bioscience. I started my career in aesthetics and laser surgery in 2009 in Saudi Arabia and was later promoted to Sales Manager of the UAE team in 2013. Noticing a significant gap in the aesthetics market and customer demand, I decided to open Helix Medical Solutions in the UAE to serve as a medical equipment supplier. We take pride in being a valuable partner in the success of our customers and patients by providing them with the finest medical devices, diagnostics, and healthcare technologies.

What is the mission and vision of Helix Medical Solutions, and how do you see it transforming healthcare in the Middle East?

Our mission is to maximize the quality of the healthcare sector in the UAE by delivering the best solutions, including medical devices, diagnostics, and healthcare technologies, to our customers and patients across the MENA region.

Our vision is to inspire hope. We aim to contribute to health and well-being by positioning the Middle East as the premier destination for aesthetics and cosmetic advancements.

What are some of the biggest challenges you have faced in the healthcare startup space, and how have you overcome them?

  • Identify Needs: Be the first to add your personal experience.
  • Plan Thoroughly: Plan well to achieve the best possible results.
  • Navigate Regulations: As a startup, you need to be aware of all regulations and find the right way to overcome them.
  • Secure Financing: One of the most critical points is securing financing to be able to add new services and achieve your targets.
  • Build a Team: Teamwork makes the dream work! Therefore, the most important point is building a team and knowing how to motivate them to work together effectively.
  • Embrace Technology: Keep an eye on the newest technologies to secure the confidence of the local market with the most recent and effective innovations.

How does Helix Medical Solutions leverage technology to innovate in healthcare?

At Helix Medical Solutions, we ensure the quality of our offerings by selecting the best solutions, including medical devices, diagnostic systems, exosomes, skin boosters, mesotherapy, and healthcare technologies, for our customers and patients.

Can you discuss some of the key impacts your company has had on healthcare delivery and patient outcomes in the region?

At Helix Medical Solutions, we have found that the most effective approach is listening to our consumers and striving to fulfill their dreams and needs in the aesthetics market. That’s why our marketing team is focused on identifying market needs and addressing them with the newest technologies.

How do you foster a culture of innovation and collaboration within your team at Helix Medical Solutions?

  • Lead by Example.
  • Establish Clear Objectives.
  • Provide the Right Tools and Technology.
  • Foster a Safe and Inclusive Environment.
  • Promote Cross-Functional Teams.
  • Provide Training and Development.
  • Celebrate Successes and Learn from Failures.

What are the future plans for Helix Medical Solutions, and how do you envision its growth in the coming years?

Keep listening for the market demand, as active listening is the key to success, and find new markets to expand Helix Medical Solutions in the GCC. We are planning to open our branch in Oman in 3 years and then open our branch in Egypt in 5 years.

What advice would you give to aspiring entrepreneurs looking to make a difference in the healthcare industry?

First of all, nobody is born an entrepreneur. We all learn by making mistakes and being able to accept constructive criticism and feedback is key to helping your business move forward and stay competitive. Always believe in yourself and remember: success is not final, failure is not fatal; it is the courage to continue that counts.

How do you motivate yourself to continue the success journey of Helix Medical Solutions?

It combines your values, desires, and what drives you to complete particular tasks.

My amazing wife, incredible son and beautiful daughter, along with my family, are my motivators to continue pursuing my dreams and achieving my goals. I am especially inspired by my father’s advice; as a businessman, he always gave me valuable guidance to overcome daily challenges.

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